The project members of the CULTOUR+ project (Erasmus+ 2015-1-ES01-KA203-016142) are pleased to present the fully online programme “Creativity, capacity building and business ideas for cultural management and tourism“.

It is a free specialization programme that contains 6 modular courses. The basic idea is that each one lasts 3 weeks. Each week you should open a new block and work some 4 hours. This gives you a total of 72 working hours after 18 weeks what would grant you a certificate of 2 ECTS.

The programme will be open for the rest of the year (2018) and you will be able to access contents and evaluate your knowledge doing short tests. Feel free to choose the modular course(s) of your interest and your working rhythm. Once completed, those who want to, will have access to a certificate and 2 ECTS paying a fee of 30 €.

We encourage you to register and join the Cultour+ virtual community, a fantastic network to share knowledge, professional interests and opportunities.


General Objective

Acquire more specialized skills and competences that will allow you to formulate and implement your business ideas for cultural management and tourism in a more creative and innovative way.

Target Public

  • Young (minded) people with a higher education degree and active in cultural tourism.
  • Students of Social Sciences (Tourism & Hospitality, Anthropology, Sociology, Economy, Education,…)
  • Professionals from the public or private sector who work in the area of tourism and/or cultural heritage/management (tour guides, cultural managers, civil servants, project managers, researchers and professors, etc.).
  • People interested in the area of tourism and/or cultural heritage/management.

Structure of the programme:

Module 1 | Sustainable tourism

Block 1 – Sustainable development, the three pillars of sustainable development and the sustainable development goals (SDG) of the UN.

Block 2 – To link sustainable development and tourism

Block 3 – Help visitors to be more sustainable/responsible 


Module 2 | Skills and competences for guiding in cultural tourism

Block 1 – Techniques and skills to be a good guide

Block 2 – Tourism experiences and guiding

Block 3 – Creative Tourism and guiding. How guides can integrate creative tourism principles in their daily practices


Module 3 | Skills and competences to enhance transfer of knowledge, mediation and accessibility in cultural tourism

Block 1 – Tour guiding and digital media

Block 2 – Principles and guidelines for cultural mediation and heritage interpretation

Block 3 – Accessible tourism in a cultural tourism context


Module 4 | The Internet as a means of communication and promotion. Educational. A manual for entrepreneurs in the tourism sector

Block 1 – Planning your website

Block 2 – Developing content

Block 3 – Social Media


Module 5 | Applied Digital Storytelling

Block 1 – Storytelling for soft skills empowerment

Block 2 – Digital storytelling as an educational tool to enhance heritage interpretation

Block 3 – Digital storytelling of heritage sites to enhance quality tourism


Module 6 | International Project Management

Block 1 – General guidelines to fill out project application forms

Block 2 – Planning and controlling the execution of bigger projects

Block 3 – Quality and risks of international projects

Team Members

Coordinating Team

Professor Veronique Jouques (UTAD)
Professor Martin Gómez-Ullate (Universidad Extremadura)

Scientific/Teaching Team

Altheo Valentini (European Grants International Academy – Egina)
Aphrodite Kamara (Time Heritage; PhD)
Carlos Fernandes (IPVC; PhD)
Despoina Lampada (Time Heritage; M.A, PhD candidate)
Francesco Zaralli  (Futura Digitale)
Kleopatra Ferla (Time Heritage; Phd)
Marco De Cave (Futuro Digitale)
Marco Mangut Rodriguez (experienced freelance guide – Extremadura)
Martin Gómez-Ullate (Universidad Extremadura; PhD)
Susana Rachão (Researcher INNOVINE & WINE; UTAD; PhD candidate)
Veronique Joukes (UTAD; PhD)
Yorgos Tzedopoulos (Time Heritage; PhD)

Consulting Team (e-Learning)

Ana Margarida Maia (UTAD – Computer and Communications Services)
Carlos Vaz (UTAD – Computer and Communications Services)

Autorship: CULTOUR+
Co-Financed: Erasmus+ project2015-1-ES01-KA203-016142